I am one of those developers who does not want to launch a product until it is just right and all of the bugs are worked out. I have been challenged by a few of the presentations at SXSW 2012 to focus on launching with a Minimal Viable Product and to iterate and improve as feedback comes in from users. There has been a lot of emphasis just getting the product out into the user’s hands so that you aren’t just guessing what they want. There have been several examples of companies who have spent millions of dollars solving huge problems. They focused on product development and great features, but have failed because no one ever used their final product. If they could have figured that out before spending millions of dollars and a lot of time on product development, they could have “pivoted” at an early stage to meet real user needs.


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